Our story
RUNICO was built on the belief that every runner’s journey is unique — and worth recognising.
The brand was founded by Adam, who didn’t grow up with a natural sporting background, and for whom running didn’t come easily at first. He found it later in life, and progress came through consistency, patience, and learning how his body and mind responded to training over time.
Running didn’t just help him achieve goals — it changed how he approaches life. It taught him discipline, resilience, and the value of showing up, even when progress feels slow.
Why RUNICO exists
RUNICO exists to celebrate, support, and connect runners by recognising that every running journey is unique and worth sharing.
We believe running is at its best when it’s human, shared, and personal. In a world moving faster and becoming more automated, RUNICO focuses on the connection that makes running meaningful.
We live this through three pillars
We run— to connect people through shared movement and community.
We coach— to support personal growth, goals, and confidence through human-led coaching.
We film— to give everyday runners a voice and a platform to share their stories.
The name RUNICO reflects this belief — combining “run” in English with unico, meaning “unique” in Italian. Created in the Italian-speaking part of Switzerland, it’s a simple reminder that no two running journeys are the same.
Ultimately, RUNICO exists to give something back to running — by helping people start and continue their journey, supporting them as they grow, and creating space for stories that deserve to be heard.