Running has changed my life in ways I never expected, and I wanted to find a way to help it improve the lives of others too.

Through my own journey — training, racing, coaching, setbacks and learning what works for me — I’ve gained experience that I can share with other runners. Helping someone understand their training, overcome a challenge or achieve something they didn’t think was possible is something I find genuinely rewarding.

Running has also introduced me to some amazing people. Through races and running communities around the world, I’ve met runners from completely different backgrounds, each with their own reasons for running and stories to tell. I’ve found so many of those stories inspiring that I wanted to create a place where they could be shared with others.

That’s where RUNICO comes together

Through coaching, I help runners navigate their own journeys, understand their training and work towards their goals. Through Unique Runners TV, I share the stories of the people I meet along the way — because every runner has a story worth telling.

For me, RUNICO brings together two things I love: helping people through running and connecting with the people who make running so interesting.

The Origins of RUNICO

The name RUNICO brings together “run” in English and unico, meaning “unique” in Italian. Created in the Italian-speaking part of Switzerland, it reflects the belief at the heart of the brand: every runner’s journey is unique.

My own running journey is still evolving. I’m continuing to train, race, experiment and learn — and I’m documenting that process along the way.

Through the RUNICO YouTube channel, I share the challenges I take on, the things I’m learning, the successes and setbacks, and the questions I’m still trying to answer -  with the mindset that I will always be a 'student of the game'.

It’s not just about the results. It’s about the journey behind them.