Coaching, built around you.

Personalised online coaching shaped by your goals, lifestyle, and experience.

Training works best when it’s personal.

Every runner experiences training differently. RUNICO coaching is built around you — not based on a generic system or algorithm.

Each coaching journey begins with a one-to-one virtual consultation to understand your goals, needs, and starting point. From there, training is shaped around the level of support included in your chosen package — whether that’s a clear, structured plan to follow independently, or a more collaborative approach with regular reviews and adjustments — always guided by experience, observation, and communication.

Whether you’re building consistency, chasing a personal best, or training for something bigger, the goal is simple: to help you run your own unique journey.

RUNICO Coaching Packages

Your coach

I’m Adam. Like many of us, I didn’t come into running with natural sporting talent. Progress came through consistency, patience, and learning how my body and mind responded to training and racing over time.

That lived experience, combined with formal coaching education, now shapes how I support runners through RUNICO. I understand what it feels like to balance training with work, family, setbacks, and ambition.

My role as a coach isn’t to prescribe a perfect plan — it’s to help runners navigate their own journey with clarity, confidence, and purpose.

Coaching Qualifications

  • UK Athletics - Coach in Running Fitness
  • UK Athletics - Leader in Running Fitness
  • V.O2 Certified Distance Running Coach
  • Level 2 Certified Fitness Instructor

Race Highlights

  • Marathon: 2:58:30
  • Half Marathon: 1:21:39
  • 100km Ultra Trail - UTMB CCC

Your training plan

Your training plan is delivered through the V.O2 Coaching app — giving you a clear, flexible view of your sessions, progress, pace guide, and weekly structure.

The app makes it easy to follow and adjust your training, but it’s the coaching behind it that matters. Plans are built, reviewed, and adapted by your coach — not generated by an algorithm.

Access to the app is included as part of your coaching, allowing us to work together in a simple, organised way.

Interested in coaching?

If you’re considering working with a coach and want to understand whether RUNICO is the right fit for you, feel free to get in touch using our Contact Form.

For training insights, reflections, and behind-the-scenes updates, you can also follow runico_run on Instagram.