Every runner's journey is unique.
That’s why RUNICO Coaching is built around you — your goals, experience, lifestyle and training history. We start by understanding where you are now, where you want to go, and what will help you get there.
Whether you’re building consistency, chasing a personal best, or training for something bigger, my role is to help you achieve your goals with training that makes sense for you — not a generic system or algorithm.
But coaching isn’t just about giving you a plan to follow. It’s about helping you understand your training, build confidence and become a more self-sufficient runner.
The goal is to help you become your own coach — to understand what works for you, make better decisions about your training, and know when to adapt.
And when you’re ready for the next challenge, coaching can help you take the next step.
RUNICO Coaching Packages
Your coach
I’m Adam. Like many of us, I didn’t come into running with natural sporting talent. Progress came through consistency, patience, and learning how my body and mind responded to training and racing over time.
That lived experience, combined with formal coaching education, now shapes how I support runners through RUNICO. I understand what it feels like to balance training with work, family, setbacks, and ambition.
My role as a coach isn’t to prescribe a perfect plan — it’s to help runners navigate their own journey with clarity, confidence, and purpose.
Coaching Qualifications
- UK Athletics - Coach in Running Fitness
- UK Athletics - Leader in Running Fitness
- V.O2 Certified Distance Running Coach
- Level 2 Certified Fitness Instructor
Race Highlights
- Marathon: 2:49:16
- Half Marathon: 1:21:39
- 100km Ultra Trail - UTMB CCC
Your training plan
Your training plan is delivered through the V.O2 Coaching app — giving you a clear, flexible view of your sessions, progress, pace guide, and weekly structure.
The app makes it easy to follow and adjust your training, but it’s the coaching behind it that matters. Plans are built, reviewed, and adapted by your coach — not generated by an algorithm.
Access to the app is included as part of your coaching, allowing us to work together in a simple, organised way.
Interested in coaching?
If you’re considering working with a coach and want to understand whether RUNICO is the right fit for you, feel free to get in touch using our Contact Form.
For training insights, reflections, and behind-the-scenes updates, you can also follow runico_run on Instagram.